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1 Ergebnisse
1
When Does Improved Targeting Increase Revenue?:
, In:
Proceedings of the 24th International Conference on World Wide Web
,
Hummel, Patrick
;
McAfee, R. Preston
- p. 462-472 , 2015
Link:
https://dl.acm.org/doi/10.1145/2736277.2741079
RT T1
Proceedings of the 24th International Conference on World Wide Web
: T1
When Does Improved Targeting Increase Revenue?
UL https://suche.suub.uni-bremen.de/peid=acm-2741079&Exemplar=1&LAN=DE A1 Hummel, Patrick A1 McAfee, R. Preston PB International World Wide Web Conferences Steering Committee YR 2015 K1 advertising K1 online auctions K1 position auctions K1 revenue K1 targeting K1 Applied computing K1 Law, social and behavioral sciences K1 Economics SP 462 OP 472 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2736277.2741079 DO https://dl.acm.org/doi/10.1145/2736277.2741079 SF ELIB - SuUB Bremen
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