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Fast, Cheap, and Good : Why Animated GIFs Engage Us:

, In: Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems,
Bakhshi, Saeideh ; Shamma, David A. ; Kennedy, Lyndon... - p. 575-586 , 2016
Link: https://dl.acm.org/doi/10.1145/2858036.2858532