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1 Ergebnisse
1
Scalable Semantic Matching of Queries to Ads in Sponsored S..:
, In:
Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval
,
Grbovic, Mihajlo
;
Djuric, Nemanja
;
Radosavljevic, Vladan
... - p. 375-384 , 2016
Link:
https://dl.acm.org/doi/10.1145/2911451.2911538
RT T1 <cTitle>Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval</cTitle>: T1 <Title>Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=acm-2911538&Exemplar=1&LAN=DE A1 Grbovic, Mihajlo A1 Djuric, Nemanja A1 Radosavljevic, Vladan A1 Silvestri, Fabrizio A1 Baeza-Yates, Ricardo A1 Feng, Andrew A1 Ordentlich, Erik A1 Yang, Lee A1 Owens, Gavin PB ACM YR 2016 K1 ad retrieval K1 sponsored search K1 word embeddings K1 Information systems K1 World Wide Web K1 Online advertising K1 Sponsored search advertising K1 Information retrieval K1 Information retrieval query processing K1 Query reformulation K1 Query log analysis K1 Query representation SP 375 OP 384 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/2911451.2911538 DO https://dl.acm.org/doi/10.1145/2911451.2911538 SF ELIB - SuUB Bremen
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