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Targeting and signaling in ad auctions:

, In: Proceedings of the Twenty-Ninth Annual ACM-SIAM Symposium on Discrete Algorithms,
Badanidiyuru, Ashwinkumar ; Bhawalkar, Kshipra ; Xu, Haifeng - p. 2545-2563 , 2018
Link: https://dl.acm.org/doi/10.5555/3174304.3175468