I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Is Advertising on an AI Speaker Effective? : The Role of..:
, In:
Proceedings of the 2017 International Conference on Information Technology
,
Ju, Jaehyeon
;
Kim, Dongyeon
;
Park, Kyuhong
... - p. 360-365 , 2017
Link:
https://dl.acm.org/doi/10.1145/3176653.3176720
RT T1 <cTitle>Proceedings of the 2017 International Conference on Information Technology</cTitle>: T1 <Title>Is Advertising on an AI Speaker Effective? : The Role of Interactivity, Product type, and Thematic Congruence</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3176720&Exemplar=1&LAN=DE A1 Ju, Jaehyeon A1 Kim, Dongyeon A1 Park, Kyuhong A1 Park, Yongjin A1 Yun, Jinhyuk A1 Ahn, Jae-Hyeon PB ACM YR 2017 K1 AI speaker K1 Interactive marketing K1 Interactivity K1 Thematic congruence K1 Human-centered computing K1 Human computer interaction (HCI) K1 HCI design and evaluation methods K1 Laboratory experiments SP 360 OP 365 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3176653.3176720 DO https://dl.acm.org/doi/10.1145/3176653.3176720 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)
