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The Effect of Consumer Anti-Advertising Behaviors to Media ..:
, In:
Proceedings of the 2018 International Conference on E-Business, Information Management and Computer Science
,
Yan, Lei
;
Mei, Shu-e
;
Zhong, Weijun
- p. 28-33 , 2018
Link:
https://dl.acm.org/doi/10.1145/3210506.3210512
RT T1 <cTitle>Proceedings of the 2018 International Conference on E-Business, Information Management and Computer Science</cTitle>: T1 <Title>The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3210512&Exemplar=1&LAN=DE A1 Yan, Lei A1 Mei, Shu-e A1 Zhong, Weijun PB ACM YR 2018 K1 Ad-avoidance K1 Information concealment K1 Media platform competition K1 Publicly-owned platform K1 Social welfare K1 Information systems K1 Information systems applications K1 Computational advertising SP 28 OP 33 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3210506.3210512 DO https://dl.acm.org/doi/10.1145/3210506.3210512 SF ELIB - SuUB Bremen
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