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The impact of electronic word-of-mouth on young consumers' ..:
, In:
Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning
,
Lam, Aris Y. C.
;
Lau, Mei Mei
;
Cheng, Calvin
. - p. 329-333 , 2019
Link:
https://dl.acm.org/doi/10.1145/3306500.3306577
RT T1
Proceedings of the 10th International Conference on E-Education, E-Business, E-Management and E-Learning
: T1
The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong
UL https://suche.suub.uni-bremen.de/peid=acm-3306577&Exemplar=1&LAN=DE A1 Lam, Aris Y. C. A1 Lau, Mei Mei A1 Cheng, Calvin A1 Wong, Ming Yan PB ACM YR 2019 K1 electronic word-of-mouth K1 hedonic K1 information credibility K1 purchase intention K1 social media K1 utilitarian K1 Social and professional topics K1 Professional topics K1 Computing and business K1 Economic impact K1 General and reference SP 329 OP 333 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3306500.3306577 DO https://dl.acm.org/doi/10.1145/3306500.3306577 SF ELIB - SuUB Bremen
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