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1 Ergebnisse
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An Empirical Study to Understand the Effect of Email Market..:
, In:
Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences
,
Kimixay, Litinthong
;
Cheng, Liu
;
Xiangdong, Liu
- p. 179-183 , 2019
Link:
https://dl.acm.org/doi/10.1145/3312662.3312669
RT T1
Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences
: T1
An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country
UL https://suche.suub.uni-bremen.de/peid=acm-3312669&Exemplar=1&LAN=DE A1 Kimixay, Litinthong A1 Cheng, Liu A1 Xiangdong, Liu PB ACM YR 2019 K1 Consumer Buying Behavior K1 Email marketing K1 Empirical study K1 Online Consumer Buying Behavior K1 Structure Equation Modeling K1 Social and professional topics K1 Professional topics K1 Management of computing and information systems K1 Network operations SP 179 OP 183 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3312662.3312669 DO https://dl.acm.org/doi/10.1145/3312662.3312669 SF ELIB - SuUB Bremen
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