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Brand Personality and Its Moderating Impact on Brand Loyalt..:

, In: Proceedings of the 2019 5th International Conference on E-Business and Applications,
Cam, Linh Nguyen Tran ; Nga, Duong Quynh ; Tianrungpaisal, Theera - p. 60-64 , 2019
Link: https://dl.acm.org/doi/10.1145/3317614.3317635