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1
How Do Online Price Affect Consumer Purchase : a Moderat..:
, In:
Proceedings of the 2019 10th International Conference on E-business, Management and Economics
,
Yang, Wen
;
Chen, Yi-Wen
;
Chen, Jie
. - p. 146-152 , 2019
Link:
https://dl.acm.org/doi/10.1145/3345035.3345071
RT T1 <cTitle>Proceedings of the 2019 10th International Conference on E-business, Management and Economics</cTitle>: T1 <Title>How Do Online Price Affect Consumer Purchase : a Moderated Mediation Model</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3345071&Exemplar=1&LAN=DE A1 Yang, Wen A1 Chen, Yi-Wen A1 Chen, Jie A1 Yang, Sha PB ACM YR 2019 K1 Brand awareness K1 online price K1 perceived quality K1 purchase intention K1 Information systems K1 World Wide Web K1 Web applications K1 Electronic commerce K1 Online shopping SP 146 OP 152 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3345035.3345071 DO https://dl.acm.org/doi/10.1145/3345035.3345071 SF ELIB - SuUB Bremen
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