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1 Ergebnisse
1
How to interact brand and management strategy to create fir..:
, In:
Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences
,
Hsiao, Chih-Yi
;
Hsieh, Meng-Wen
- p. 38-42 , 2019
Link:
https://dl.acm.org/doi/10.1145/3357292.3357296
RT T1
Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences
: T1
How to interact brand and management strategy to create firm value
UL https://suche.suub.uni-bremen.de/peid=acm-3357296&Exemplar=1&LAN=DE A1 Hsiao, Chih-Yi A1 Hsieh, Meng-Wen PB ACM YR 2019 K1 Balance score card K1 Brand equity K1 Firm value K1 Hirose model K1 Applied computing K1 Law, social and behavioral sciences K1 Economics SP 38 OP 42 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3357292.3357296 DO https://dl.acm.org/doi/10.1145/3357292.3357296 SF ELIB - SuUB Bremen
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