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Analysis of Factors Influencing Negative e-Word of Mouth in..:
, In:
Proceedings of the 2019 3rd International Conference on Software and e-Business
,
Dutta, Nirankush
;
Verma, Ayush
;
Bhat, Anil
- p. 193-198 , 2019
Link:
https://dl.acm.org/doi/10.1145/3374549.3374556
RT T1 <cTitle>Proceedings of the 2019 3rd International Conference on Software and e-Business</cTitle>: T1 <Title>Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3374556&Exemplar=1&LAN=DE A1 Dutta, Nirankush A1 Verma, Ayush A1 Bhat, Anil PB ACM YR 2019 K1 Online Consumer Behavior K1 Online Shopping K1 Social Media Marketing K1 Social Network Sites K1 Word of Mouth K1 Information systems K1 World Wide Web K1 Web searching and information discovery K1 Social recommendation K1 Social and professional topics K1 User characteristics K1 Human-centered computing K1 Collaborative and social computing K1 Collaborative and social computing theory, concepts and paradigms K1 Social networks SP 193 OP 198 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3374549.3374556 DO https://dl.acm.org/doi/10.1145/3374549.3374556 SF ELIB - SuUB Bremen
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