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1 Ergebnisse
1
To be Tough or Soft: Measuring the Impact of Counter-Ad-blo..:
, In:
Proceedings of The Web Conference 2020
,
Zhao, Shuai
;
Kalra, Achir
;
Borcea, Cristian
. - p. 2690-2696 , 2020
Link:
https://dl.acm.org/doi/10.1145/3366423.3380025
RT T1
Proceedings of The Web Conference 2020
: T1
To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement
UL https://suche.suub.uni-bremen.de/peid=acm-3380025&Exemplar=1&LAN=DE A1 Zhao, Shuai A1 Kalra, Achir A1 Borcea, Cristian A1 Chen, Yi PB ACM YR 2020 K1 Ad Blocking K1 Difference-In-Differences K1 Online Advertising K1 Randomized Field Experiment K1 User Studies K1 Information systems K1 Human-centered computing K1 Social and professional topics K1 Applied computing K1 Information systems applications K1 World Wide Web K1 Law, social and behavioral sciences K1 Economics SP 2690 OP 2696 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3366423.3380025 DO https://dl.acm.org/doi/10.1145/3366423.3380025 SF ELIB - SuUB Bremen
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