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Enhancing the effectiveness of mobile in-app programmatic a..:
, In:
Proceedings of the 2020 the 3rd International Conference on Computers in Management and Business
,
Truong, Vinh
;
Nkhoma, Mathews
;
Pansuwong, Wanniwat
- p. 146-150 , 2020
Link:
https://dl.acm.org/doi/10.1145/3383845.3383865
RT T1 <cTitle>Proceedings of the 2020 the 3rd International Conference on Computers in Management and Business</cTitle>: T1 <Title>Enhancing the effectiveness of mobile in-app programmatic advertising using publishers-controlled factors</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3383865&Exemplar=1&LAN=DE A1 Truong, Vinh A1 Nkhoma, Mathews A1 Pansuwong, Wanniwat PB ACM YR 2020 K1 Mobile apps K1 click-through rate K1 programmatic advertising K1 Information systems K1 Information systems applications K1 Computational advertising SP 146 OP 150 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3383845.3383865 DO https://dl.acm.org/doi/10.1145/3383845.3383865 SF ELIB - SuUB Bremen
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