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Measuring Online Advertising Viewability and Analyzing its ..:
, In:
Proceedings of the 10th International Conference on Web Intelligence, Mining and Semantics
,
Expósito-Ventura, Marta
;
Ruipérez-Valiente, José A.
;
Forné, Jordi
- p. 117-122 , 2020
Link:
https://dl.acm.org/doi/10.1145/3405962.3405965
RT T1 <cTitle>Proceedings of the 10th International Conference on Web Intelligence, Mining and Semantics</cTitle>: T1 <Title>Measuring Online Advertising Viewability and Analyzing its Variability Across Different Dimensions</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3405965&Exemplar=1&LAN=DE A1 Expósito-Ventura, Marta A1 Ruipérez-Valiente, José A. A1 Forné, Jordi PB ACM YR 2020 K1 Viewability K1 data mining K1 online advertising K1 web measurements K1 Human-centered computing K1 Human computer interaction (HCI) K1 HCI design and evaluation methods K1 User studies K1 Information systems K1 Information retrieval K1 Retrieval tasks and goals K1 Business intelligence K1 World Wide Web K1 Online advertising K1 Display advertising K1 Applied computing K1 Electronic commerce K1 Online auctions SP 117 OP 122 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3405962.3405965 DO https://dl.acm.org/doi/10.1145/3405962.3405965 SF ELIB - SuUB Bremen
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