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1 Ergebnisse
1
The Effects of Product Stimuli and Social Stimuli on Online..:
, In:
Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government
,
Cheng, Hsiu-Hua
- p. 31-35 , 2020
Link:
https://dl.acm.org/doi/10.1145/3409891.3409895
RT T1 <cTitle>Proceedings of the 2020 International Conference on Management of e-Commerce and e-Government</cTitle>: T1 <Title>The Effects of Product Stimuli and Social Stimuli on Online Impulse Buying in Live Streams</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3409895&Exemplar=1&LAN=DE A1 Cheng, Hsiu-Hua PB ACM YR 2020 K1 Live streaming K1 emotion K1 online impulse buying K1 online product presentation K1 the stimulus-organism-response framework K1 Information systems K1 World Wide Web K1 Web applications K1 Electronic commerce K1 Online shopping SP 31 OP 35 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3409891.3409895 DO https://dl.acm.org/doi/10.1145/3409891.3409895 SF ELIB - SuUB Bremen
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