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1 Ergebnisse
1
The Effects of the Fit of Gourmet Internet Celebrities and ..:
, In:
2021 8th International Conference on Management of e-Commerce and e-Government
,
Ko, Hsiu-Chia
;
Lu, Pei-Zhen
- p. 29-35 , 2021
Link:
https://dl.acm.org/doi/10.1145/3483816.3483822
RT T1
2021 8th International Conference on Management of e-Commerce and e-Government
: T1
The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective
UL https://suche.suub.uni-bremen.de/peid=acm-3483822&Exemplar=1&LAN=DE A1 Ko, Hsiu-Chia A1 Lu, Pei-Zhen PB ACM YR 2021 K1 Match-Up Hypothesis K1 Meaning Transfer Theory K1 Reverse Transfer Effect Theory K1 gourmet Internet celebrity sponsorship K1 purchase intention SP 29 OP 35 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3483816.3483822 DO https://dl.acm.org/doi/10.1145/3483816.3483822 SF ELIB - SuUB Bremen
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