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Using A/B Testing as a Pedagogical Tool for Iterative Desig..:

, In: Proceedings of the 5th Annual Symposium on HCI Education,
Reza, Mohi ; Musabirov, Ilya ; Laundry, Nathan.. - p. 43-48 , 2023
Link: https://dl.acm.org/doi/10.1145/3587399.3587412