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PPM : A Pre-trained Plug-in Model for Click-through Rate Pr..:

, In: Companion Proceedings of the ACM on Web Conference 2024,
Gao, Yuanbo ; Lin, Peng ; Wang, Dongyue... - p. 311-318 , 2024
Link: https://dl.acm.org/doi/10.1145/3589335.3648329