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1 Ergebnisse
1
One-step Reach: LLM-based Keyword Generation for Sponsored ..:
, In:
Companion Proceedings of the ACM Web Conference 2024
,
Wang, Yang
;
Sha, Zheyi
;
Lin, Kunhai
... - p. 1604-1608 , 2024
Link:
https://dl.acm.org/doi/10.1145/3589335.3651943
RT T1 <cTitle>Companion Proceedings of the ACM Web Conference 2024</cTitle>: T1 <Title>One-step Reach: LLM-based Keyword Generation for Sponsored Search Advertising</Title> UL https://suche.suub.uni-bremen.de/peid=acm-3651943&Exemplar=1&LAN=DE A1 Wang, Yang A1 Sha, Zheyi A1 Lin, Kunhai A1 Feng, Chaobing A1 Zhu, Kunhong A1 Wang, Lipeng A1 Jiao, Xuewu A1 Huang, Fei A1 Ye, Chao A1 He, Dengwu A1 Guo, Zhi A1 Li, Shuanglong A1 Liu, Lin PB ACM YR 2024 K1 keyword generation K1 large language model K1 sponsored search advertising K1 Information systems K1 Information retrieval K1 Computing methodologies K1 Artificial intelligence K1 Natural language processing K1 Natural language generation K1 Information systems applications K1 Computational advertising SP 1604 OP 1608 LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/3589335.3651943 DO https://dl.acm.org/doi/10.1145/3589335.3651943 SF ELIB - SuUB Bremen
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