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Climb Meru : an integrated brand experience:

, In: Case Studies of the CHI2002|AIGA Experience Design FORUM,

Davison, Andrew ; Kiernan, Brendan ; Chadwick, Max.. - p. 1-16 , 2002

Link: https://dl.acm.org/doi/10.1145/507752.507754

RT 
T1 <cTitle>Case Studies of the CHI2002|AIGA Experience Design FORUM</cTitle>: T1 <Title>Climb Meru				: an integrated brand experience</Title>

UL https://suche.suub.uni-bremen.de/peid=acm-507754&Exemplar=1&LAN=DE
				
A1 Davison, Andrew
A1 Kiernan, Brendan
A1 Chadwick, Max
A1 Kerger, Kameron
A1 Ludwig, Matt
PB ACM
YR 2002
K1 brand development
K1 business strategy
K1 digital storytelling
K1 experience design
K1 information architecture
K1 integrated brand experience
K1 interactive design
K1 marketing communications
K1 visual design
K1 Applied computing
K1 Enterprise computing
K1 Operations research
K1 Marketing
K1 Computing methodologies
K1 Artificial intelligence
K1 Philosophical/theoretical foundations of artificial intelligence
K1 Cognitive science
K1 Human-centered computing
K1 Human computer interaction (HCI)
K1 Empirical studies in HCI
SP 1
OP 16
LK http://dx.doi.org/https://dl.acm.org/doi/10.1145/507752.507754
DO https://dl.acm.org/doi/10.1145/507752.507754
SF ELIB - SuUB Bremen

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