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1 Ergebnisse
1
Role of group cohesiveness in targeted mobile promotions:
Gupta, Reetika
;
Mukherjee, Sourjo
;
Jayarajah, Kasthuri
info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2021.01.030. , 2021
Link:
https://hal.science/hal-03128025
RT Journal T1 <Title>Role of group cohesiveness in targeted mobile promotions</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftaudencianantes:oai:HAL:hal-03128025v1&Exemplar=1&LAN=DE A1 Gupta, Reetika A1 Mukherjee, Sourjo A1 Jayarajah, Kasthuri PB HAL CCSD; Elsevier YR 2021 K1 [SHS.GESTION]Humanities and Social Sciences/Business administration JF info:eu-repo/semantics/altIdentifier/doi/10.1016/j.jbusres.2021.01.030 LK http://dx.doi.org/https://hal.science/hal-03128025 DO https://hal.science/hal-03128025 SF ELIB - SuUB Bremen
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