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1 Ergebnisse
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Examining the effects of celebrity negative publicity on at..:
Hussain, S
;
Pascaru, O
;
Priporas, C
...
European Business Review (Bingley). , 2023
Link:
https://bura.brunel.ac.uk/handle/2438/26236
RT Journal T1
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
UL https://suche.suub.uni-bremen.de/peid=base-ftbruneluniv:oai:bura.brunel.ac.uk:2438_26236&Exemplar=1&LAN=DE A1 Hussain, S A1 Pascaru, O A1 Priporas, C A1 Foroudi, P A1 Melewar, TC A1 Dennis, C PB Emerald YR 2023 K1 celebrity negative publicity K1 attitude towards brand K1 attitude towards corporation K1 brand reputation K1 corporate reputation K1 moderators JF European Business Review (Bingley) LK http://dx.doi.org/https://bura.brunel.ac.uk/handle/2438/26236 DO https://bura.brunel.ac.uk/handle/2438/26236 SF ELIB - SuUB Bremen
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