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Examining the effects of celebrity trust on advertising cre..:
Shahzeb Hussain
;
TC Melewar
;
Constantinos-Vasilios Priporas
.
10779/cardiffmet.19169327.v1. , 2020
Link:
https://figshare.com/articles/journal_contribution/Exa..
RT Journal T1
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
UL https://suche.suub.uni-bremen.de/peid=base-ftcardiffmetufig:oai:figshare.com:article_19169327&Exemplar=1&LAN=DE A1 Shahzeb Hussain A1 TC Melewar A1 Constantinos-Vasilios Priporas A1 Pantea Foroudi YR 2020 K1 Marketing not elsewhere classified K1 Celebrity trust K1 cognitive trust K1 affective trust K1 advertising credibility K1 brand credibility K1 corporate credibility JF 10779/cardiffmet.19169327.v1 LK http://dx.doi.org/https://figshare.com/articles/journal_contribution/Examining_the_effects_of_celebrity_trust_on_advertising_credibility_brand_credibility_and_corporate_credibility/19169327 DO https://figshare.com/articles/journal_contribution/Examining_the_effects_of_celebrity_trust_on_advertising_credibility_brand_credibility_and_corporate_credibility/19169327 SF ELIB - SuUB Bremen
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