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Social Media Advertising Effectiveness: The Role of Perceiv..:

Pelet, Jean-Éric ; Ettis, Saïd
info:eu-repo/semantics/altIdentifier/doi/10.4018/ijthi.2022010106. , 2022

RT Journal
T1 <Title>Social Media Advertising Effectiveness: The Role of Perceived originality, Liking, Credibility, Irritation, Intrusiveness, and Ad destination ; Efficacité de la publicité sur les réseaux sociaux : le rôle de l'originalité perçue, de l'appréciation, de la crédibilité, de l'irritation, de l'intrusion et de la destination de l'annonce</Title>

UL https://suche.suub.uni-bremen.de/peid=base-ftccsdartic:oai:HAL:hal-04139094v1&Exemplar=1&LAN=DE
				
A1 Pelet, Jean-Éric
A1 Ettis, Saïd
PB HAL CCSD; Idea Group Pub.
YR 2022
K1 Ad Destination Advertising Effectiveness Attitude Credibility Intrusiveness Irritation Liking Online Advertising Originality Social Media
K1 Ad Destination
K1 Advertising Effectiveness
K1 Attitude
K1 Credibility
K1 Intrusiveness
K1 Irritation
K1 Liking
K1 Online Advertising
K1 Originality
K1 Social Media
K1 [SHS.GESTION]Humanities and Social Sciences/Business administration
JF info:eu-repo/semantics/altIdentifier/doi/10.4018/ijthi.2022010106
LK http://dx.doi.org/https://hal.science/hal-04139094
DO https://hal.science/hal-04139094
SF ELIB - SuUB Bremen

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