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Lego® Serious Play® Sustainable Growth Strategies for Entre..:

Ponce Camacho, Miguel Ángel ; López-Leyva, Josué Aarón
Ponce-Camacho, M. A. & Lopez-Leyva, J. A. (2023). Lego® Serious Play®: Design Thinking as a Tool to Teach the Value Proposition Concept to Promote the Regional Development of Creative Industries. In A. Masouras, C. Papademetriou, D. Belias, & S. Anastasiadou (Eds.), Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development (pp. 93-106). IGI Global. https://doi.org/10.4018/978-1-6684-6055-9.ch006.  , 2023