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1 Ergebnisse
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Impacto de los influencer en los estudiantes de la Facultad..:
Fonseca Vasconez, José Fabián
;
Ballesteros Ballesteros, Erika Yessenia
;
Vinueza Peralta, Hugo Andrés
https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559/3954. , 2021
Link:
https://cienciadigital.org/revistacienciadigital2/inde..
RT Journal T1
Impacto de los influencer en los estudiantes de la Facultad de Ciencias Empresariales de la Universidad Técnica Estatal de Quevedo. ; Impact of influencers on students of the Faculty of Busindess Sciences of the State Technical University of Quevedo
UL https://suche.suub.uni-bremen.de/peid=base-ftcienciadigital:oai:ojs2.www.cienciadigital.org:article_1559&Exemplar=1&LAN=DE A1 Fonseca Vasconez, José Fabián A1 Ballesteros Ballesteros, Erika Yessenia A1 Vinueza Peralta, Hugo Andrés PB Ciencia Digital Editorial YR 2021 K1 Introduction: the knowledge society imposes a paradigm shift in the training of professionals K1 considering that the occupational needs in the different sectors of the administration of productive operations and services K1 where the use of information and communication technologies K1 transform the dynamics of the Results K1 laws and essential relationships between objects and phenomena of reality. Objective: to identify the role and impact of the figure of the influencer in the training of students of the Faculty of Business Sciences of the State Technical University of Quevedo. Methodology: it is based on methods of theoretical and empirical level K1 in this sense. Results: for the sake of deepening this topic K1 a compilation of information has been made about the phenomenon of influencers K1 its evolution K1 features and characteristics K1 classifications K1 as well as the qualities of influences that have occurred in the area of management knowledge. commercial K1 economic K1 financial and accounting Conclusion: it is determined that the influencers have communication strategy for brand positioning K1 which has obtained great relevance in the 2.0 panorama in a short period of time K1 Influencia K1 prescriptores K1 influencers K1 redes sociales K1 estudiantes JF https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559/3954 LK http://dx.doi.org/https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559 DO https://cienciadigital.org/revistacienciadigital2/index.php/ConcienciaDigital/article/view/1559 SF ELIB - SuUB Bremen
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