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1 Ergebnisse
1
The challenge of measuring traditional and digital audience..:
Gallardo-Camacho, Jorge
;
García, César
;
Puebla-Martínez, Belén
https://digitalcommons.cwu.edu/cahfac/153. , 2023
Link:
https://digitalcommons.cwu.edu/cahfac/153
RT Journal T1
The challenge of measuring traditional and digital audiences in a global market
UL https://suche.suub.uni-bremen.de/peid=base-ftcwashingtonuni:oai:digitalcommons.cwu.edu:cahfac-1152&Exemplar=1&LAN=DE A1 Gallardo-Camacho, Jorge A1 García, César A1 Puebla-Martínez, Belén PB ScholarWorks@CWU YR 2023 K1 audiences K1 Television K1 audiovisual consumption K1 social networks K1 Advertising and Promotion Management K1 Communication K1 Communication Technology and New Media K1 Public Relations and Advertising JF https://digitalcommons.cwu.edu/cahfac/153 LK http://dx.doi.org/https://digitalcommons.cwu.edu/cahfac/153 DO https://digitalcommons.cwu.edu/cahfac/153 SF ELIB - SuUB Bremen
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