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Few Considerations On Brand Loyalty and Equity:

Silvia Muhcina ; Veronica Popovici
http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/16.Muhcina_Silvia.pdf.  , 2016
Link: https://doaj.org/article/07daa4f103184faf8c53171ff45cb..