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1 Ergebnisse
1
Beyond beauty: A qualitative exploration of authenticity an..:
Jiani Sun
;
Honorine Dushime
;
Anding Zhu
https://www.frontiersin.org/articles/10.3389/fpsyg.2022.944607/full. , 2022
Link:
https://doi.org/10.3389/fpsyg.2022.944607
RT Journal T1 <Title>Beyond beauty: A qualitative exploration of authenticity and its impacts on Chinese consumers' purchase intention in live commerce</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:121836976fad4b83ab43aebf6d20b30c&Exemplar=1&LAN=DE A1 Jiani Sun A1 Honorine Dushime A1 Anding Zhu PB Frontiers Media S.A. YR 2022 K1 live commerce K1 live streaming video K1 live shopping K1 authenticity K1 in-depth interview K1 qualitative approach K1 Psychology K1 BF1-990 JF https://www.frontiersin.org/articles/10.3389/fpsyg.2022.944607/full LK http://dx.doi.org/https://doi.org/10.3389/fpsyg.2022.944607 DO https://doi.org/10.3389/fpsyg.2022.944607 SF ELIB - SuUB Bremen
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