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Influencia del microsite en la imagen de marca a través de ..:
Belinda de Frutos Torres
;
María Sánchez Valle
;
Marilé Pretel Jiménez
https://icono14.net/ojs/index.php/icono14/article/view/260. , 2012
Link:
https://doi.org/10.7195/ri14.v8i2.260
RT Journal T1
Influencia del microsite en la imagen de marca a través de experiencias significativas
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:12f367692b714e9687a3d943e3655cc7&Exemplar=1&LAN=DE A1 Belinda de Frutos Torres A1 María Sánchez Valle A1 Marilé Pretel Jiménez PB Icono 14 YR 2012 K1 Microsite K1 imagen K1 marca K1 estrategia K1 comunicación K1 Internet K1 Communication. Mass media K1 P87-96 JF https://icono14.net/ojs/index.php/icono14/article/view/260 LK http://dx.doi.org/https://doi.org/10.7195/ri14.v8i2.260 DO https://doi.org/10.7195/ri14.v8i2.260 SF ELIB - SuUB Bremen
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