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Las marcas y su concienciación con el desarrollo sostenible..:
David Cordón-Benito
;
Lidia Maestro-Espínola
https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/213. , 2022
Link:
https://doi.org/10.7263/adresic-27-213
RT Journal T1 <Title>Las marcas y su concienciación con el desarrollo sostenible para conquistar a un consumidor joven y responsable con su entorno</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:1d2425164787489396c91ffd9140e080&Exemplar=1&LAN=DE A1 David Cordón-Benito A1 Lidia Maestro-Espínola PB ESIC University YR 2022 K1 marca K1 millennials K1 sostenibilidad K1 desarrollo sostenible K1 comunicación K1 comportamiento del consumidor K1 green marketing K1 engagement K1 Social Sciences K1 H K1 Communication. Mass media K1 P87-96 JF https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/213 LK http://dx.doi.org/https://doi.org/10.7263/adresic-27-213 DO https://doi.org/10.7263/adresic-27-213 SF ELIB - SuUB Bremen
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