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1 Ergebnisse
1
Exploring the opinions of the YouTube visitors towards adve..:
Ann Tresa Sebastian
;
Bhagya Lal
;
J. Anupama
...
http://dx.doi.org/10.1080/23311975.2021.1876545. , 2021
Link:
https://doi.org/10.1080/23311975.2021.1876545
RT Journal T1
Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:1d4a0f35c6b1478ebd353e114e0e99fc&Exemplar=1&LAN=DE A1 Ann Tresa Sebastian A1 Bhagya Lal A1 J. Anupama A1 Jee Varghese A1 Aleena Agnus Tom A1 Eslavath Rajkumar A1 Allen Joshua George A1 Sundaramoorthy Jeyavel A1 Vijyendra Pandey A1 Maria Wajid A1 Romate John PB Taylor & Francis Group YR 2021 K1 youtube advertisements K1 opinion towards advertisements K1 purchase intention K1 opinion K1 decision-making K1 Business K1 HF5001-6182 K1 Management. Industrial management K1 HD28-70 JF http://dx.doi.org/10.1080/23311975.2021.1876545 LK http://dx.doi.org/https://doi.org/10.1080/23311975.2021.1876545 DO https://doi.org/10.1080/23311975.2021.1876545 SF ELIB - SuUB Bremen
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