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Responsible Marketing: Doing Well by Doing Good:
Bhattacharya CB
http://www.degruyter.com/view/j/gfkmir.2016.8.issue-1/gfkmir-2016-0002/gfkmir-2016-0002.xml?format=INT. , 2016
Link:
https://doi.org/10.1515/gfkmir-2016-0002
RT Journal T1 <Title>Responsible Marketing: Doing Well by Doing Good</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:22d26114f4cb4701af11ef4e7efdf314&Exemplar=1&LAN=DE A1 Bhattacharya CB PB Sciendo YR 2016 K1 CSR K1 Corporate Social Responsibility K1 Shared Value K1 Sustainability K1 Stakeholders K1 Triple Bottom Line K1 Marketing. Distribution of products K1 HF5410-5417.5 JF http://www.degruyter.com/view/j/gfkmir.2016.8.issue-1/gfkmir-2016-0002/gfkmir-2016-0002.xml?format=INT LK http://dx.doi.org/https://doi.org/10.1515/gfkmir-2016-0002 DO https://doi.org/10.1515/gfkmir-2016-0002 SF ELIB - SuUB Bremen
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