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An empirical study on consumers' view of new product creati..:

Bing Xu ; Robin T. Peterson
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5131/im_en_2013_01_BingXu.pdf.  , 2013
Link: https://doaj.org/article/25033afbe0e24479a455c20ab8753..