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The role of commercial advertisements directed to children ..:
Sima Ghaleb Magatef
;
Raed Ahmad Momani
http://www.growingscience.com/msl/Vol10/msl_2019_242.pdf. , 2020
Link:
https://doi.org/10.5267/j.msl.2019.8.029
RT Journal T1
The role of commercial advertisements directed to children influencing on parents' purchasing decision
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:2734794aac314c99b1c76ca6c59d0ea3&Exemplar=1&LAN=DE A1 Sima Ghaleb Magatef A1 Raed Ahmad Momani PB Growing Science YR 2020 K1 Commercials Advertising (ads) K1 Ads Message content K1 Ads Frequency K1 Characters used in the ads K1 Means of ads K1 children awareness K1 Children interest K1 Children response K1 Parent's purchase decision K1 Direct response K1 Indirect response K1 Jordanian parents K1 Business records management K1 HF5735-5746 JF http://www.growingscience.com/msl/Vol10/msl_2019_242.pdf LK http://dx.doi.org/https://doi.org/10.5267/j.msl.2019.8.029 DO https://doi.org/10.5267/j.msl.2019.8.029 SF ELIB - SuUB Bremen
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