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Profit and non-profit brand alliances: the pertinence of fa..:

Sylvain Sénéchal ; Laurent Georges ; Jean Louis Pernin
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5282/im_en_2013_02_Pernin.pdf.  , 2013
Link: https://doaj.org/article/331a38b3a8c24fba985927bae525b..