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Comunicación estratégica integral frente a publicidad tradi..:
María José Carretero Velasco
;
Celia Rangel Pérez
https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/101. , 2017
Link:
https://doi.org/10.7263/adresic-015-02
RT Journal T1
Comunicación estratégica integral frente a publicidad tradicional
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:356c7cc588bb41e7b12b40d0f9cc5f45&Exemplar=1&LAN=DE A1 María José Carretero Velasco A1 Celia Rangel Pérez PB ESIC University YR 2017 K1 publicidad K1 estrategia K1 integración K1 omnicanal K1 objetivo empresarial K1 Social Sciences K1 H K1 Communication. Mass media K1 P87-96 JF https://revistasinvestigacion.esic.edu/adresearch/index.php/adresearch/article/view/101 LK http://dx.doi.org/https://doi.org/10.7263/adresic-015-02 DO https://doi.org/10.7263/adresic-015-02 SF ELIB - SuUB Bremen
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