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1 Ergebnisse
1
Remodeling Consumer Brand Choice Behavior: The Effects of S..:
Kalam Abul
;
Lee Goi Chai
;
Ying Tiong Ying
https://www.matec-conferences.org/articles/matecconf/pdf/2023/04/matecconf_cgchdrc2022_02004.pdf. , 2023
Link:
https://doi.org/10.1051/matecconf/202337702004
RT Journal T1
Remodeling Consumer Brand Choice Behavior: The Effects of Social Media Influences and Celebrity Endorsement
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:3d0a229700b4477991f1c9742d8a215a&Exemplar=1&LAN=DE A1 Kalam Abul A1 Lee Goi Chai A1 Ying Tiong Ying PB EDP Sciences YR 2023 K1 social media influences K1 celebrity endorsement K1 brand choice behavior K1 brand image K1 consumer attitude K1 Engineering (General). Civil engineering (General) K1 TA1-2040 JF https://www.matec-conferences.org/articles/matecconf/pdf/2023/04/matecconf_cgchdrc2022_02004.pdf LK http://dx.doi.org/https://doi.org/10.1051/matecconf/202337702004 DO https://doi.org/10.1051/matecconf/202337702004 SF ELIB - SuUB Bremen
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