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Global brands in the digital era:

Sudarević Tomislav ; Marić Dražen
https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2018/0350-21201839089S.pdf.  , 2018
Link: https://doaj.org/article/4b6b96f4a3b54a26838b8d5b85fe3..