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1 Ergebnisse
1
Corporate Glocalization Strategy of Nongshim in America: Th..:
Songmi Lee
;
Hyunjung Kim
;
Seungho Choi
http://www.sciencedirect.com/science/article/pii/S2199853122001457. , 2021
Link:
https://doi.org/10.3390/joitmc7040205
RT Journal T1
Corporate Glocalization Strategy of Nongshim in America: The "Pendulum Theory" of Globalized Localization
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:4b8a753eed244a7f971e23fff9d9c35c&Exemplar=1&LAN=DE A1 Songmi Lee A1 Hyunjung Kim A1 Seungho Choi PB Elsevier YR 2021 K1 globalization K1 corporate glocalization K1 case study K1 Nongshim K1 pendulum theory K1 glocal strategy K1 Management. Industrial management K1 HD28-70 K1 Business K1 HF5001-6182 JF http://www.sciencedirect.com/science/article/pii/S2199853122001457 LK http://dx.doi.org/https://doi.org/10.3390/joitmc7040205 DO https://doi.org/10.3390/joitmc7040205 SF ELIB - SuUB Bremen
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