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Influence of corporate social responsibility and brand atti..:
H.A. Dimuthu Maduranga Arachchi
;
G.D. Samarasinghe
https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2021-0224/full/pdf. , 2023
Link:
https://doi.org/10.1108/SJME-12-2021-0224
RT Journal T1 <Title>Influence of corporate social responsibility and brand attitude on purchase intention</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:4c32f6201bc542df89a8a767ed4043b4&Exemplar=1&LAN=DE A1 H.A. Dimuthu Maduranga Arachchi A1 G.D. Samarasinghe PB Emerald Publishing YR 2023 K1 Corporate social responsibility K1 Brand attitude K1 Purchase intention K1 Generation Y attitude K1 Hierarchy of effects model K1 Generational cohort perspective K1 Marketing. Distribution of products K1 HF5410-5417.5 JF https://www.emerald.com/insight/content/doi/10.1108/SJME-12-2021-0224/full/pdf LK http://dx.doi.org/https://doi.org/10.1108/SJME-12-2021-0224 DO https://doi.org/10.1108/SJME-12-2021-0224 SF ELIB - SuUB Bremen
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