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1 Ergebnisse
1
Addressable TV Advertising Enhances Advertising Effectivene..:
Sofia Gumilevskaya
;
Joseph Devlin
;
Daniel Richardson
...
https://www.zurnalai.vu.lt/omee/article/view/29917. , 2023
Link:
https://doi.org/10.15388/omee.2023.14.98
RT Journal T1
Addressable TV Advertising Enhances Advertising Effectiveness
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:4d840d36a58b47c781646773f884cff8&Exemplar=1&LAN=DE A1 Sofia Gumilevskaya A1 Joseph Devlin A1 Daniel Richardson A1 Habiba Diab A1 Zutao Liu A1 Phoebe Casey-Miller PB Vilnius University Press YR 2023 K1 memory K1 attention K1 engagement K1 mouse tracking K1 heart rate K1 addressable advertising K1 Business K1 HF5001-6182 K1 Economics as a science K1 HB71-74 JF https://www.zurnalai.vu.lt/omee/article/view/29917 LK http://dx.doi.org/https://doi.org/10.15388/omee.2023.14.98 DO https://doi.org/10.15388/omee.2023.14.98 SF ELIB - SuUB Bremen
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