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The Relationships Among Brand Experience, Brand Resonance a..:
Shieh Hwai-Shuh
;
Lai Wei-Hsun
https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_28/04.pdf. , 2017
Link:
https://doi.org/10.22367/jem.2017.28.04
RT Journal T1 <Title>The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:50771c3dc64a40b1b5fd73e3253a5fbe&Exemplar=1&LAN=DE A1 Shieh Hwai-Shuh A1 Lai Wei-Hsun PB Sciendo YR 2017 K1 Experience marketing K1 Brand K1 Management. Industrial management K1 HD28-70 K1 Economic theory. Demography K1 HB1-3840 JF https://www.ue.katowice.pl/fileadmin/user_upload/wydawnictwo/JEM_Artyku%C5%82y_1_30/JEM_28/04.pdf LK http://dx.doi.org/https://doi.org/10.22367/jem.2017.28.04 DO https://doi.org/10.22367/jem.2017.28.04 SF ELIB - SuUB Bremen
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