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1 Ergebnisse
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Effect of social identity on the generation of electronic w..:
Franklin Javier González-Soriano
;
Percy Samuel Marquina Feldman
;
Javier Alejandro Rodríguez-Camacho
http://dx.doi.org/10.1080/23311975.2020.1738201. , 2020
Link:
https://doi.org/10.1080/23311975.2020.1738201
RT Journal T1
Effect of social identity on the generation of electronic word-of-mouth (eWOM) on Facebook
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:5526f99b69b648cfa836bf67d97a4623&Exemplar=1&LAN=DE A1 Franklin Javier González-Soriano A1 Percy Samuel Marquina Feldman A1 Javier Alejandro Rodríguez-Camacho PB Taylor & Francis Group YR 2020 K1 electronic word-of-mouth K1 social identity K1 social presence K1 self-enhancement K1 social capital K1 Business K1 HF5001-6182 K1 Management. Industrial management K1 HD28-70 JF http://dx.doi.org/10.1080/23311975.2020.1738201 LK http://dx.doi.org/https://doi.org/10.1080/23311975.2020.1738201 DO https://doi.org/10.1080/23311975.2020.1738201 SF ELIB - SuUB Bremen
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