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1 Ergebnisse
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The influence of brand equity on consumer responses toward ..:
Tran Tien Khoa
;
Nguyen Van Phuong
;
Trinh Vu Anh Thi
...
https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/217. , 2020
Link:
https://doi.org/10.46223/HCMCOUJS.econ.en.10.1.217.202
RT Journal T1
The influence of brand equity on consumer responses toward Cho Gao dragon fruits brand
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:68d769656c3a4f008d55cb20538af7a4&Exemplar=1&LAN=DE A1 Tran Tien Khoa A1 Nguyen Van Phuong A1 Trinh Vu Anh Thi A1 Nguyen Thi Minh Nguyet A1 Tran Van Dien A1 Do Thi Sa Huynh PB HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE YR 2020 K1 brand equity dimensions K1 overall brand equity K1 purchase intention K1 word of mouth K1 Economic theory. Demography K1 HB1-3840 JF https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/217 LK http://dx.doi.org/https://doi.org/10.46223/HCMCOUJS.econ.en.10.1.217.2020 DO https://doi.org/10.46223/HCMCOUJS.econ.en.10.1.217.2020 SF ELIB - SuUB Bremen
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