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1 Ergebnisse
1
Consumer-based brand equity: Do brand relationships matter?:
Maja Konečnik Ruzzier
;
Nuša Petek
;
Mojca Bavdaž
https://hrcak.srce.hr/file/404703. , 2022
Link:
https://doaj.org/article/692e20887a0b4ce391d56a507dc44..
RT Journal T1
Consumer-based brand equity: Do brand relationships matter?
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:692e20887a0b4ce391d56a507dc44850&Exemplar=1&LAN=DE A1 Maja Konečnik Ruzzier A1 Nuša Petek A1 Mojca Bavdaž PB University of Split, Faculty of Economics YR 2022 K1 consumer-based brand equity K1 brand management K1 brand relationship K1 brand loyalty K1 brand awareness K1 brand image K1 Economic growth K1 development K1 planning K1 HD72-88 K1 Economics as a science K1 HB71-74 JF https://hrcak.srce.hr/file/404703 LK http://dx.doi.org/https://doaj.org/article/692e20887a0b4ce391d56a507dc44850 DO https://doaj.org/article/692e20887a0b4ce391d56a507dc44850 SF ELIB - SuUB Bremen
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