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The effects of social media live streaming commerce on Viet..:
Thi Thuy An Ngo
;
Chi Thanh Bui
;
Huynh Khanh Long Chau
.
https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19361/IM_2023_04_Ngo.pdf. , 2023
Link:
https://doi.org/10.21511/im.19(4).2023.22
RT Journal T1 <Title>The effects of social media live streaming commerce on Vietnamese Generation Z consumers' purchase intention</Title> UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:71d10e9a707a471b87c0887c382668f6&Exemplar=1&LAN=DE A1 Thi Thuy An Ngo A1 Chi Thanh Bui A1 Huynh Khanh Long Chau A1 Nguyen Phuc Nguyen Tran PB LLC "CPC "Business Perspectives YR 2023 K1 Generation Z K1 interactivity K1 live streaming commerce K1 purchase intention K1 social media K1 Vietnam K1 Marketing. Distribution of products K1 HF5410-5417.5 JF https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19361/IM_2023_04_Ngo.pdf LK http://dx.doi.org/https://doi.org/10.21511/im.19(4).2023.22 DO https://doi.org/10.21511/im.19(4).2023.22 SF ELIB - SuUB Bremen
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