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The Impact of Perceived Advertising Creativity on Behaviour..:
Thomas Aichner
;
Abdel Monim Shaltoni
http://ijiemjournal.org/counter/click.php?id=vol10_02_01. , 2019
Link:
https://doi.org/10.24867/IJIEM-2019-2-234
RT Journal T1
The Impact of Perceived Advertising Creativity on Behavioural Intentions and Quality Perceptions in Mass Customization
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:74360b89b29541dfb134611db54204f5&Exemplar=1&LAN=DE A1 Thomas Aichner A1 Abdel Monim Shaltoni PB University of Novi Sad, Faculty of Technical Sciences YR 2019 K1 advertising K1 consumer perception K1 creativity K1 mass customization K1 young consumers K1 Industrial engineering. Management engineering K1 T55.4-60.8 JF http://ijiemjournal.org/counter/click.php?id=vol10_02_01 LK http://dx.doi.org/https://doi.org/10.24867/IJIEM-2019-2-234 DO https://doi.org/10.24867/IJIEM-2019-2-234 SF ELIB - SuUB Bremen
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