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1 Ergebnisse
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The role of social brand engagement on brand equity and pur..:
Sang Vo Minh
;
Giang Nguyen Huong
;
Giang Dang Nguyen Ha
https://www.tandfonline.com/doi/10.1080/23311975.2022.2143308. , 2022
Link:
https://doi.org/10.1080/23311975.2022.2143308
RT Journal T1
The role of social brand engagement on brand equity and purchase intention for fashion brands
UL https://suche.suub.uni-bremen.de/peid=base-ftdoajarticles:oai:doaj.org_article:80e346d6d2a44362b1b8e09e51c05c60&Exemplar=1&LAN=DE A1 Sang Vo Minh A1 Giang Nguyen Huong A1 Giang Dang Nguyen Ha PB Taylor & Francis Group YR 2022 K1 Social brand engagement K1 brand awareness K1 brand association K1 brand equity K1 purchase intention K1 Business K1 HF5001-6182 K1 Management. Industrial management K1 HD28-70 JF https://www.tandfonline.com/doi/10.1080/23311975.2022.2143308 LK http://dx.doi.org/https://doi.org/10.1080/23311975.2022.2143308 DO https://doi.org/10.1080/23311975.2022.2143308 SF ELIB - SuUB Bremen
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